Meet the team

An experienced babysitting service, owned and managed by parents who understand that compromising in evening childcare is not an option. Established in 2014 by a child safety expert, we are proud of our first class service and dedication to worry-free nights out.

The SafeCircle Team - From Left to Right: Faith, Keeley and Adam

Why SafeCircle?

We are committed to setting the standard for a babysitting agency. We go further to ensure that parents and their children receive the first-class service of a fully qualified childcarer each and every time.

Keeley Black

Keeley Black

Founder, Managing Director & Family Consultant

With 15+ years professional experience working in the childcare industry and child protection service, Keeley is highly qualified and skilled at recruiting childcare professionals for our babysitter team. She has worked in a variety of roles with children including child protection social worker, nursery room leader, playscheme leader and dance teacher to name a few.


Having been trained in Safer Recruitment practices for those working with children, she is uniquely placed to be able to use this knowledge and experience to recruit for SafeCircle. She has sole responsibility for this, ensuring consistency in the quality of babysitters, and maintaining exceptional standards.

As a mother herself with no local family to rely on for babysitting, and having worked for a countrywide agency, she felt the current options for finding babysitters are simply inadequate due to not being regulated to ensure quality and safeguarding. Given she would not use the agency she was working for to find a babysitter for her own children, she used her training and professional experience from her long career to set up SafeCircle.

Keeley understands the needs and perspectives of parents when it comes to finding the right babysitter for their family's individual needs and offers a complimentary Expert Consultation to help match them with their perfect sitter.

Read our story

Adam Kendall

Adam Kendall

Co-Founder, Product Director

With over 10 years of experience in product design and development, Adam created the beautiful design of SafeCircle's brand. Working closely with our in-house web developer, he is also responsible for maintaining our regulatory systems and our member family user experience. Together they create exciting new features and updates to help make using SafeCircle a smooth experience.

Faith Aidamenbor

Faith Aidamenbor

Co-Founder, Technical Director

As our resident web developer and technical expert, Faith is responsible for building and maintaining our industry-leading online booking and sitter application system. Faith ensures that the SafeCircle websites are secure and working smoothly to provide our exclusive member families and valued sitters the very best experience.

Guest Experts

Our Guest Experts offer our member families valuable advice and guidance on all things childcare and parenting related.

Kelly Sumners, Early Years Expert
First Steps into Parenting
First Steps into Early Years Consultancy

Early Years Expert

Kelly Sumners

Kelly Sumners is our Early Years Expert and has worked with children for over 20 years within the childcare industry supporting parents and their children aged 0-5 years.

Kelly is also the owner of the East Midlands Baby and Toddler Show, First Steps into Parenting and First Steps into Early Years Consultancy, and has a passion for sharing her knowledge to improve the lives of children and their carers.

First Steps into Parenting


Lydia Coleman, Parenthood Expert
Eyes of a Mum

Parenthood Expert

Lydia Coleman

Lydia Coleman, who is more commonly known as the mummy blogger 'Eyes of a Mum', is a mum of two gorgeous children, Boss Man and Little Miss. She shares her daily life as a mother in her honest and true blog with all the highs and the low.

Lydia is our Parenthood Expert and she shares her experience of everything from keeping the children entertained to potty training.

Eyes of a Mum


Adam and Keeley discussing the SafeCircle mission in front of a whiteboard

Our story

It was whilst Managing Director, Keeley Black worked for one of the largest evening childcare agencies in the country, that she realised that they hadn't police-checked her for over 10 years, nor had they checked she was suitable to still be working with children.

When she realised that she wouldn't use the agency she worked for for her own children she felt it was time to do something about it. The other existing evening childcare solutions are not as safe as they appear or fit for purpose for the families with individual needs.

She knew there needed to be a new standard for evening babysitting which meets regulation standards in the childcare industry and so SafeCircle was born.

Read our story